Our signature event
The Free Mama Experience
One night where mothers step onto the runway and remember who they are. A full production of fashion, storytelling, and community, celebrating the woman behind the title of "Mom."
Why it exists
It started with a "me too."
For most mothers, when you ask who they are, the first thing they say is "I'm a mom." Our founder, Joquetta Wright, felt guilty even saying she wanted time for herself. So she started sharing her "free moments," and other moms began messaging her, almost in secret, saying, "Me too."
The Free Mama Experience is our answer: a stage built for mothers. Our moms are trained, styled, and celebrated, then walk the runway in front of the people who love them. It's not a casual fashion show. It's a reminder that motherhood is part of her story, not the whole story.
"When mothers are given the freedom to simply be, they begin dreaming again."
Free Mama Movement
The night
More than a runway. A graduation.
Starting in 2027, the runway is the graduation for Own Your Walk, our signature cohort, where each mom debuts the new her. For guests, it's an evening to feel it all.
Expression
Fashion and personal style, worn with confidence.
Connection
Community and conversation with mothers who get it.
Discovery
Women-owned brands and experiences to explore.
Inspiration
Stories of becoming that stay with you.
Celebration
A night to simply be.
The story so far
Every show, a new chapter.
Tap a show to relive it.
Spring 2024
Vol. I: A Bold Spring
Where it all began.
Fall 2024
Vol. II: A Fall Show
Gala inspired.
May 2025
Vol. III: Welcome to the Jungle
We gave you the jungle.
to Luxe
2026
From Lemons to Luxe
The Free Mama Experience Weekend.
Unapologetically.
May 8, 2027
The Free Mama Experience
Our Place on 17. Be the first to know.
Relive the moments
From the archives.
In the news
Seen on screen and in print.
- ABC News 4
- News 2 Midday
- Post and Courier
- Moultrie News
- Charleston Women
- Palmetto Life
- The ZD Experience
Be part of it
Find your place in the room.
01
Come to the show
Tickets go to our list first. Be the first to know when the 2027 Free Mama Experience opens.
Be the first to know02
Walk the runway
Our runway moms come through Own Your Walk, our signature cohort for up to 20 mothers each year. Join the list to hear first when the next cohort opens.
Get notified03
Partner with us
Sponsor a mama's walk, bring your brand into the room, or support the night in-kind. See every way to partner.
Work with usThe Free Mama Experience 2027
Be the first to know.
Tell us how you want to be part of it. Guests hear first when tickets drop. Future runway moms hear first when Own Your Walk casting opens. No spam, just community.
You're on the list.
We'll let you know first.